Binary Clues

Starting up a coffee shop sounds so matter-of-fact but deep down in its essence, it looks quite windy and full of risks. However sometimes, ignorance takes over and we throw caution to the wind. Little do we realize that such a start-up is not a get rich quick scheme and is a real business with real customers, real overheads and a lot of potential to go wrong.  I know some who failed miserably and out of curiosity, I asked them where it went wrong and they pointed out some of their own flaws. Most common were: Lack of genuine passion: If you think that just making a decent cuppa latte or cappuccino can help you strike it rich, you are miserably wrong. The key here is the people and you need to possess genuine passion and enthusiasm to not only make excellent coffee but also to meet and serve people. And my friend, that passion has to be true as steel, otherwise people notice it just like that.   No budget or plan: Trust me you gotta know your financials heart and soul...

As soon as your new business is established, without any further ado, it's time to begin marketing your services to potential clients, all in full flow. If your consulting service has no clients, then you have no business, as simple as that. But selling your consulting services isn't the same as selling a car or a house(which are physical products and have a specific value for the consumer)  your job is tougher because you're marketing your services to people who may not even be aware they need those services.So unshakable conviction, more than the one needed in selling a physical product, is a deep-seated requisite in your scheme of things. Read more

Digital Marketing is a combined terminology which envelopes all online marketing activities that are performed using platforms like Google search, social media, email, SEO, Adwords, website, content which help in easy communication and connection with the current and prospective customers. Read more

If you are in the field of digital marketing, there’s potentially one metric you’re more focused on than anything else, that leads. Your objective might be to secure more leads, or maybe better leads, or leads that convert more quickly, or leads that give a higher value. But any way you take it, it’s still all about lead generation. Read more