Why database marketing still has its own significance
Database marketing is a type of direct marketing that banks on a client database, which maintains recorded information about customers, sorted out according to verticals. This data can be used to create lists or charts for marketing purposes. A typical business database will include the following: Names Addresses Phone numbers Email address list Or, it could carry more details and include: Purchase history Family details (such as number of children) Sizes Favorites, like colors or brands A database is a virtually limitless tool used for collecting information to maintain documentation on existing and/or prospective clients. There is a long list of businesses operating everywhere and business owners who want to stay in the race should use this form of marketing and try executing customer questionnaires, applications for rewards programs or credit ca