Binary Clues

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Facebook offers are a fine way to gain the crowd’s attention. It works along the same lines as Google Offers extension and lets you exclusively promote a deal to other users. You can offer to give away an item – maybe an ebook or whitepaper, in exchange for an email address. Try capturing the attention of a smaller audience first, and then go for the bigger audience. B uild a mobile app and broadcast it over facebook, as today major facebook activities are run on mobile devices only. So use the mobile to create a positive image of your brand in facebook. Use Clicks to Website: You can design an ad for a website by selecting the Clicks to Website objective or the Website Conversions objective. However, be mindful of the fact that Facebook ads not connected with a Facebook page will appear exclusively in the right column, not in the News Feed.   Use an eye-catching ad headline: While promoting a Facebook page, the default setup is for the ad headline to be the same as...