Why database marketing still has its own significance
Database marketing is a type of direct marketing that banks on a client database, which maintains recorded information about customers, sorted out according to verticals. This data can be used to create lists or charts for marketing purposes. A typical business database will include the following: Names Addresses Phone numbers Email address list Or, it could carry more details and include: Purchase history Family details (such as number of children) Sizes Favorites, like colors or brands A database is a virtually limitless tool used for collecting information to maintain documentation on existing and/or prospective clients. There is a long list of businesses opera...